Actively Looking· Seeking Sales Enablement Manager, Product Marketing Manager

Greg Bornstein

Sales Enablement & GTM Builder

I build pipeline and run sales conversations in environments where the motion is still being figured out. I come from performance arts — theater, magic, improv — which shaped how I think about sales more than any methodology ever did. I've spent the last few years building outbound systems from zero, most recently as the second US hire at a German industrial AI startup. I'm moving into Sales Enablement or PMM because that's where my real leverage is: I don't just sell, I build the playbooks other people sell from.

ResumeLinkedIn
Brooklyn, NY (NYC since 2007) · hybrid
Work History

Experience

Each role includes queryable AI context — the real story behind the bullet points.

f

findIQ

Founding US GTM & Outbound

CurrentMay 2025 – Present
  • ▸Established US outbound foundations: defined ICP criteria, persona targeting, and messaging frameworks across operations, maintenance, reliability, and quality stakeholders.
  • ▸Executed multi-channel outbound using Salesforce, ZoomInfo, LinkedIn, and phone — engaged 100+ US manufacturing organizations.
  • ▸Supported sourcing and qualification of seven-figure US enterprise pipeline during early GTM and expansion efforts.
  • ▸Led two internal AI enablement initiatives — designed and facilitated workshops teaching AI best practices for research, personalization, and outbound execution.
  • ▸Shaped US positioning around diagnosis standardization, troubleshooting efficiency, and expert dependency — improving relevance in early manufacturing conversations.
  • ▸Built 11 custom Claude skills including GTM Intelligence Engine, AiSDR Persona Architect, and Strategic Thinking Partner — reducing context rebuild time by 40+ minutes per research session.
  • ▸Designed Clay + Claude workflow to qualify manufacturing leads by tribal knowledge loss signals; reduced manual research time by ~70%.
L

LiftLab

SDR/BDR Director

Oct 2023 – Jan 2025
  • ▸Built SDR function from scratch — contributed $31M+ in qualified pipeline while managing a team of 3 across full-cycle outbound.
  • ▸Designed and implemented full sales tech stack: Salesforce, HubSpot, Apollo, ZoomInfo — zero to operational in under 60 days.
  • ▸Documented all outbound workflows in CODA; created repeatable playbooks that survived team turnover and onboarded new reps in under 2 weeks.
  • ▸Wrote all outreach scripts, messaging templates, and objection-handling guides — standardized team messaging and reduced ramp time by ~40%.
  • ▸Built KPI framework tracking connect rate, meeting-set rate, pipeline contribution, and conversion to AO — gave leadership first real visibility into SDR performance.
q

quantilope

Senior Sales Development Representative

Aug 2021 – Sep 2023
  • ▸Generated $1.2M+ in qualified pipeline through data-driven outbound strategy.
  • ▸Conducted 250+ weekly cold calls and personalized email campaigns — improving response rates.
  • ▸Developed structured AE handoff processes to accelerate pipeline movement.
  • ▸Created custom outreach scripts and email templates — improved conversion rates by 30%.
  • ▸Leveraged Salesforce, HubSpot, and Apollo for tracking and performance analysis.
O

On The Stage

Account Executive

Feb 2018 – Aug 2021
  • ▸Ranked #1 sales rep for 24+ consecutive months — closed 26% of total company clientele.
  • ▸Reduced sales cycle from 90 to 20 days by streamlining CRM workflows and optimizing lead nurturing.
  • ▸Sold ticketing and event management software to schools, community theaters, and regional professional theaters.
  • ▸Developed CRM automation workflows improving lead tracking and deal progression.
  • ▸Coached new sales hires on CRM best practices and optimized onboarding processes.
A

American Immersion Theater

Actor & Assistant Director

Oct 2011 – Aug 2022
  • ▸Hired and trained 60+ actor employees — allowed company to triple weekly show volume in tri-state area.
  • ▸Collaborated with Director on weekly logistics: training, rehearsals, and show planning across all tri-state actors.
  • ▸Played multiple lead characters including Detective Peter Ness; comedy improv, emcee, crowd management.
  • ▸Managed weekly events with corporate clients including Google, Verizon, and Crayola.
  • ▸Built real-time audience reading, objection handling, and conversational influence skills through 1000+ live performances.
Self-Assessment

Skills Matrix

An honest self-assessment — including what I can't do well yet.

✓

Strong

10
  • Outbound Sequence Building
  • Cold Email Copywriting
  • AI-Augmented GTM Workflows
  • LinkedIn Automation (AIMfox)
  • Cold Calling
  • NLP / Influence Frameworks
  • ZoomInfo SalesOS
  • ICP Development
  • Sales Playbook Writing
  • High-Autonomy Execution
○

Moderate

5
  • Sales Enablement (formal)
  • PMM (formal)
  • People Management
  • Salesforce CRM
  • Pipeline Forecasting
✗

Building Toward

5
  • Decision velocity in ambiguous environments (actively developing)
  • Sales Enablement title — doing the work, building the credential
  • Managing teams larger than 5 (building toward)
  • PLG / Product-Led Growth motions (building toward)
  • Salesforce admin / ops depth (building toward)
Bars = self-rating (1–5)
= 4/5
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Greg Bornstein
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